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Are you an Archive or Museum professional in London responsible for managing services? Or staff or a volunteer with responsibility for service development and advocacy?
Join me at this Museum Development London/The National Archives FREE session on Thurs 20 Nov 2025 1000-1230.
Advocacy is key for museums and archives. It helps influence decision makers, highlights your value and supports both daily operations and long-term sustainability. This session will introduce core approaches to define the purpose of advocacy work and plan to carry it out. The session will introduce participants to:
- defining advocacy and your objectives
- building your advocacy strategy – stakeholders, messages
- planning your advocacy work
You will be invited to identify an opportunity for advocacy within your own context and work on developing a message and approach during the session.
The session is suitable for people who wish to learn core concepts and tools or take practical steps towards advocating for their service. The course will be suitable for anyone in the cultural and heritage sectors.
Who should attend?
- museum and archive professionals responsible for managing services
- staff and volunteers with responsibility for service development and advocacy
Museum and archive staff working in a local authority service, or one supported by the local authority, will be given priority booking for this course.
By the end of this course, you will:
- understand what advocacy is
- develop skills to define objectives for advocacy
- develop skills to use effective stakeholder analysis
- understand how to devise an effective message
- understand the basics of planning an advocacy campaign
Please note: Museum and Archive staff working in a local authority service, or one supported by the local authority will be given priority booking for this course.
